Amazing 7 year-old kid Declan Galbraith - Tell Me Why
Tuesday, 8 July 2008
Sunday, 6 July 2008
Corporate Blogging
Nowadays, business-like blogging is taking off. Companies are using blogs for both internal and external communications, to improve customer relations and improve business processes
The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.
Corporate bloggers from leading firms including IBM and Microsoft found that “Listening to customers and acting on their suggestions is one of the best ways to build a group of customers and blogs are an excellent method of being able to listen to customers.
Although there are many different types of corporate blogs, most can be categorized as either external or internal.
External blogs -- publicly available weblog where company employees, teams, or spokepersons share their views. Companies use external blogs for public relations and marketing and demonstration of thought leadership. The expected benefits of external blogs include improved brand recognition and external communications, as well as a vehicle for customer feedback.
Internal Blogs -- generally accessed through the corporation's Intranet, is a weblog that any employee can view. The informal nature of blogs may encourage, employee participation, free discussion of issues, collective intelligence, direct communication between various layers of an organization, and a sense of community. It is mainly used as a tool for sharing knowledge and increase employees’ contribution.
source: http://en.wikipedia.org/wiki/Corporate_blog
Sun Microsystems CEO, Jonathan Schwartz said blogging doesn’t just communicate with the marketplace, though Sun’s CEO also uses his company blog to communicate with the more than 32,000 Sun employees. When they have questions about business decisions, Jonathan can respond to both the company and the marketplace via his blog. He also discusses new products online. His blog attracts approximately 60,000 readers per day.
These are some useful links on corporate blogging:
1.http://www.globalprblogweek.com/archives/how_to_launch_a_corp.php
2.http://en.wikipedia.org/wiki/Corporate_blog
Posted by Joewe at 22:06 0 comments
Labels: week 3 week 6
Things to take note to prevent e-auction fraud when a consumer participating in an e-auction
Electronic auctions, auctions conducted online, have been in existence for several years on local area networks and were started on the Internet in 1995. Electronic auctions serve as brokers, offering services that enable sellers to post their goods for sale and allow buyers to bid on those items.
There are several types of e- auction fraud conducted over the internet, which are failures to ship merchandise, improper grading techniques, fraud photo and misleading description. Fraud may be conducted by sellers and buyers. Therefore, in order to protect the buyers and sellers in the e-auction, there are several measures in an effort to reduce fraud.
◗ Verification - used to confirming the identity and evaluating the condition of an item. With verification, neutral third parties will evaluate and identify an item through a variety of means.
◗ Authentication service - Product authentication is a way of determining whether an item is genuine and described appropriately.
◗ Feedback Forum - Its allows registered buyers and sellers to build up their online trading reputations. It provides users with the ability to comment on their experiences with other individuals.
◗ Escrow services -With an easy-to-access link to a third-party escrow service, both partners in a deal are protected. The buyer mails the payment to the escrow service, which verifies the payment and alerts the seller when everything checks out. At that point, the seller ships the goods to the buyer. After an agreed-upon inspection period, the buyer notifies the service, which then sends a check to the seller.
◗ Grading services – determining the physical condition of an item, such as “poor quality” or “mint condition”. The actual grading system depends on the type of item being graded. Different items have different grading systems.
Posted by Kia Leng at 00:03 0 comments
Labels: week 3 week 6