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Friday 27 June 2008

A review of E-Commerce website :
Florist Malaysia



Brief Profile
Florist Malaysia is a specialized store--an online florist specialising in free delivery of fresh flowers, Hand Bouquets, Flower Basket, Fruits & Flowers, Gifts & Flowers, Congratulatory Flora Stands and Cakes to most areas within Kuala Lumpur, Selangor, Klang Valley and main cities in Malaysia.

Transaction Process
The design of its homepage is simple, clear, easy to read but attractive. There are catalogs on left side showing various flowers and gifts which categorized by types of products, seasons and occasions. By clicking on any categories, it then turns to another page which displays the description and price of the particular item. For the transaction using US Dollar, there is the price list in USD.


With an intend of purchase, one has 2 options:
(1) Order the item. It requires the buyer to provide details regarding order, billing, recipient, message card, and payment method.

(2) Add the item to shopping cart and continue shopping! Payment procedure is same as above.


The buyers may add some accessories to the item selected to make the item more perfect! Nonetheless, there are only 5 payment methods included credit card and bank fund transfer. This imposes limitations to the buyers and might affect the sales.



Information Provided

It provides a FAQ site to answer the queries of visitors. If they still have problems, they may contact the store as the contact details stated in the website. Information regarding store address, registration number, delivery time and venue, customer contact centre, terms and conditions and career opportunity are provided by the website.

In general...this is a simple design website with attractive products. The product prices are considered reasonable as purchase online saves a lot of effort, time, and transportation cost. However, there is room for improvement especially the design of website. It may refer to some famous websites such as Nokia.

all pic source from http://www.love.com.my/index.asp

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