E-divas

Article from ecommerze .com

Buying clothes online that fit your measurement

Have you ever buy clothes online? If yes, do you manage to get the measurement accurately?According to the Forrester Research, the Internet consulting firm, a total of US$ 9.6 billion worth of apparel was transacted over the Internet in 2006. However, none of the buyers tried the apparel on first before buying it. This resulted in almost 30% return on the apparel bought online due to incorrect measurement.

Screencapture of myShape.comnow, you can try myShape.com - a website where users can provide their basic body dimension and style preferences. Through this e-commerce business model, shoppers are able to purchase personalised clothing collection matched to they style and fit preferences and body dimensions. This helps to reduce the rate of return experienced by the online shoppers.May be the guys with the big tummy can try this site too in order to get the right size of the preferred apparel.Current, it does not provide any international shipping. I believe this e-commerce business model will be available soon for worldwide customers.The NewYork Times has an interesting story on this.

source:http://ecommerze.blogspot.com/search/label/e-Tailing

Blogger's comment

Tired of fighting traffic at the mall? Are you looking for plus size clothing or vintage clothing? Forget the hassles of parking and pushy salespeople, shopping for clothing online provide more options than ever before.

It is become possible to purchase clothes through online which are match to your shape, preference and measurement nowadays. Thus shopping for clothing online has become more and more popular especially for the true busy mother who can find what they need exactly without leaving their house: they can track their shipments, and have them delivered to their front door.

Despite the growth of e-commerce, most consumers still prefer to buy clothing and apparel in retail stores especially in Malaysia. Online shopping in Malaysia is in its infancy. In a survey of more than 7,000 adults, it has been found that only 9% prefer to buy apparel online.The most common reason given for not shopping online is that it is not possible to try on the clothes. Thus, it is found that buying clothes online still cannot replace the experience of actually touching, trying on, and using the product before purchasing, which allows brick-and-mortar stores to continue to be the true retailing experience.

Consumer attitudes and behavior have a big influence on making the decision to buy from the Internet. In Malaysia, the majority of buyers like to do brick-and-mortar shopping. One of the shopping malls located in Kuala Lumpur, Suria Mall has 450,000 visitors per week. To visit a shopping mall has become a kind of Malaysian “weekend activity”. A growing number of shopping complexes are opening in Malaysia which might be the major competitor to the Internet portal sites.

Malaysia has a huge potential for Internet procurement. However, it is hard to Malaysians to adopt online shopping due to cultural inertia. This culture will change for Malaysian consumers as they become aware of the advantages of online shopping. If the consumer can be convinced that it is safe and reliable to purchase online, the potential will be unleashed.