Where would it GO ???
Yahoo! Inc. is an American public corporation incorporated and headquartered in Sunnyvale, California, in Silicon Valley and a global Internet services company. It provides a range of products and services including a Web portal, a search engine, the Yahoo! Directory, Yahoo! Mail, news, and posting. It was founded by Jerry Yang and David Filo in January of 1994 and incorporated on March 1, 1995.
In the early years of Yahoo!, its share price shot up sharply and its shareholders were the beneficiaries. Nevertheless, emergence of Google has taken over its leader position in the IT industry. Simplicity, user friendly, efficiency, speed...are the factors of Google's success. Subsequently, youtube, a video sharing website was acquired by Google. It even enhanced the competitveness of Google.
Compared to Google, the recent development of Yahoo! casts a doubt in its ability to survive from the severe challenges. Yahoo! 's challenge is convincing advertisers and marketing companies that it has a data-driven model that creates a more effective means of reaching consumers than first-generation search-based advertising. It is a challenge the 12 year old web portal needs to overcome if it hopes to regain its position at the top of the internet mountain after being shoved aside by Google.
Recently, Yahoo! rejected Microsoft's offer to buy out the company and there is a rumour saying that it might have a partnership with Google. As a consequence of the broke off, Google is the biggest winner and the pressure is now on Yahoo! CEO Jerry Yang. He has to deliver on his optimistic plan for 2010, hit his quaterly targets to prove to the institutional shareholders of Yahoo!'s sustainability. Analyst generally think that benefit to Yahoo!, of a combination with Google would be more than with Microsoft.
for more info, please visit to http://blogs.zdnet.com/BTL/?p=8714
Compared to Google, the recent development of Yahoo! casts a doubt in its ability to survive from the severe challenges. Yahoo! 's challenge is convincing advertisers and marketing companies that it has a data-driven model that creates a more effective means of reaching consumers than first-generation search-based advertising. It is a challenge the 12 year old web portal needs to overcome if it hopes to regain its position at the top of the internet mountain after being shoved aside by Google.
Recently, Yahoo! rejected Microsoft's offer to buy out the company and there is a rumour saying that it might have a partnership with Google. As a consequence of the broke off, Google is the biggest winner and the pressure is now on Yahoo! CEO Jerry Yang. He has to deliver on his optimistic plan for 2010, hit his quaterly targets to prove to the institutional shareholders of Yahoo!'s sustainability. Analyst generally think that benefit to Yahoo!, of a combination with Google would be more than with Microsoft.
for more info, please visit to http://blogs.zdnet.com/BTL/?p=8714
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